BTR

BEYOND THE RNBW is more than just apparel — it’s a movement rooted in inclusivity, love, and authentic connection.

Founded by Kristen & Heather Merlin, BTR was created as an expression beyond colors, labels, and limits. What started as a passion project has grown into a lifestyle brand, designed to fit into everyday life while carrying meaning beyond the fabric.

Our community includes people from all walks of life. At our core, we believe in celebrating individuality and supporting one another, without needing to be loud about it. BTR is for people who value kindness, openness, and living honestly — however that looks for them.

Each design is created with intention — simple, thoughtful, and expressive. Because pride isn’t just something you wear — it’s how you live, connect, and show up for the people around you.

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